Girogio Armani will introduce a new masculine perfume in May called Attitude. It was composed by a team of three perfumers: Annick Menardo, Olivier Cresp, and Alberto Morillas of Firmenich.
The scent is meant for a man who "affirms himself, cultivates the art of being just, absolutely himself. Without provocation, demands, embarassment, nor complexes." It is described as a woody oriental and includes notes of Sicilian lemon, coffee absolute, cardamom, lavender, smoky accord, cedar from China, patchouli, opoponax, and amber.
Prices for the eau de toilette are: 30 ml : 42 € ; 50 ml : 59 € ; 75 ml : 71€.