Hermès will launch a new feminine fragrance in July of 2007 called Kelly Calèche in reference both to the Kelly bag (1930) inspired by Grace Kelly and Calèche (1961), one of the house's pillar fragrances. It is their first major feminine launch since 2004 and Eau des Merveilles. The jus was composed by in-house perfumer Jean Claude Ellena.....
The French brand, a saddle house originally, wanted to come up with a perfume that would draw on its heritage. The fragrance, like previously Eau d'Hermès and Doblis by the same house, is described as a floral elather and is inspired by the scent of fine leather.
"Kelly Calèche will have an exclusive preview at the new Hermès boutique, which opens in Wall Street, New York, US in July. It then arrives in Hermès’s boutique network in August and global selective distribution in September. Posters and a print advertising campaign will back the launch.
The line comprises EdTs in 50ml and 100ml sizes, priced at €64 and €90 respectively, a body lotion (€47), a bath and shower gel (€39) and a deodorant (€38)."
Source: Cosmetic News