Aerin Lauder, the grand-daughter of Estée Lauder wants to revive the sense of exclusivity that accompanied the creation of the original Private Collection in the 1970s. It was a scent created for and worn by Estée Lauder and which she at first shared with only a few friends. In keeping with this tradition, the company is going to launch Private Collection Tuberose Gardenia in August of 2007. The jus is based on Estée Lauder's two favorite flowers. The line will be more expensive than usual as the Lauder perfumes are known for their image of affordable luxury. The parfum concentration in the bejeweled flacon will retail for $300.....
The scent was composed "in partnership with Firmenich. Its top notes are of neroli, lilac and rosewood; the heart is of tuberose, gardenia, orange flower, jasmine and white lily, and the drydown is of carnation and vanilla bourbon." The formula is based on an initial draft by Aerin Lauder who herself enjoys composing fragrances.
"The glass bottle has a gem-encrusted gold cap inspired by a Josef Hoffmann brooch. "We're using aventurine, yellow and green jade, citrine and lemon stones," said Lauder, "and every cap is different, because every stone is different."
Two sizes of eaux de parfum will be sold; a 1-oz. bottle for $65 and a 2.5-oz. bottle for $120, both with hammered gold caps inspired by Lauder's favorite David Webb jewelry, a bequest from her grandmother. A solid perfume compact, studded with semiprecious stones, will retail for $175, and a body cream will retail for $75 for 6.7 oz. Brush-On Powder Compact, a lightweight pressed powder in a gem-encrusted compact, will retail for $125 (a refill is $25) and a gem-studded mirror compact, $75, will round out the collection."
Source: Women's Wear Daily