Mustang for Men by Estée Lauder Cos. & Ford Motor Co. {New Perfume}
Estée Lauder and Ford Motor have joined forces to bring a new men's fragrance to the market, which will be simply called Mustang after the car. The new scent is meant "...to appeal to ‘retrosexuals' — a guy's guy, the opposite of a metrosexual. This isn't a car fragrance. It's a lifestyle brand.".......
Mustang will be mass-marketed starting in July of 2007 and initially distributed Sears, J.C. Penney and Kohl's Department Stores. A month later in August, one will be able to find it in Wal-Mart, CVS and Target, among other retail places.
"The scent, developed by Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos. in cooperation with Firmenich, is characterized as a "rugged oriental." It has top notes of lavender, ginger and lemon; a heart of pipe tobacco and cedar wood, and a drydown of amber, fir balsam and patchouli.
Cologne sprays in three sizes — 1 oz. for $20, 1.7 oz. for $25 and 3.4 oz. for $32 — will be sold, as will a 3.4-oz. aftershave. More ancillaries are planned for spring 2008."
Source: Women's Wear Daily
Previous Posts in New Perfumes:
Dior Homme Cologne & Eau Sauvage Fraîcheur Cuir by Dior
Wanderlust, Lazy Love, & Lullaby Super-Fumes by Perfume of Life + Mother's Day GWP
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those that perfume is good and those it smells great
Posted by: jonathan fernandez | June 19, 2007
those that perfume is good and those it smells great
Posted by: jonathan fernandez | June 19, 2007
those that perfume is good and those it smells great
Posted by: jonathan fernandez | June 19, 2007
Personally speaking I don't think anything says retrosexual quite like the smell of burnt premium fuel, spent clutch, burning brakes and a wee dash of 15w60 and WD-40.
I'd call that mix "Eau de trackday". It would sell all day long.
Shut up and drive, not smell nice.
Posted by: Brian | June 20, 2007
Why do guys do ANYTHING ???
TO get attention from women! ! !
I sprayed Mustang on at Sears just before going to a party and the women LOVED IT !!
THATS all the reason I need for buying it !
Posted by: C R | December 6, 2007
Hi,
How can I get Mustang perfume?
I have a smart shop in Spain and I'm very interested on it?
Many thanks
Vicente
MANsCARE
Posted by: Vicente García | April 10, 2008