Roses evoke the past so I wanted to reinvent the rose from the start......
The fragrance was composed by perfumer Antoine Maisondieu who used a new technology dubbed ScentTrek to capture the natural scent of the Sir Paul Smith Rose (seen in picture) and then blended it with Turkish rose oil, green tea, violet, magnolia, cedar, and soft musks.
Smith confided to Vogue, "It was all done in a highly technological way. But really, I do think too many perfumes are produced too quickly under one label these days.".
"It means the finesse and overall quality of the product isn't as good as it should be. It's important not to compromise."