Following a previous announcement, Puig-owned Carolina Herrera has now unveiled their new women's fragrance called CH. Interestingly, the scent, composed by Olivier Cresp and Rosendo Mateu, does not claim to be innovative. Rather, Puig announces up-front that it will be like taking a stroll down memory lane as the perfume "... brings together notes from all the designer’s previous scents, thereby creating an olfactory collection of memories," according to the company......
Each element is said to represent a time, event or emotion from the designer’s life. For example, the top notes are fresh and citric, representative of Herrera’s carefree, childhood summers.
The heart notes of Bulgarian rose oil, jasmine and praline – described as calmer and more personal – are evocative of the designer’s love of family life. The base notes of leather and cashmere embody Herrera’s femininity and sophistication.
The design of the flacon is inspired by the shape of a hat box, a fitting reference we think as it is a place where you keep not only hats, but often little objects full of memories, especially if it is to be found in an attic.