In October of 2007, Chanel will launch a new version of Chanel No.5 meant to be more casually worn, "This is a fresher, rounder, more delicate version intended to be used every day."
It is called Chanel No.5 Eau Première and was re-worked by in-house perfumer Jacques Polge.......
Eau Première tweaks the original's top notes just a bit, adding ylang-ylang from the Comoro Islands and jasmine sourced from Chanel-owned fields in Grasse, France, explained Palma. A 5-oz. bottle will retail for $125.
(Source: Women's Wear Daily)