New Osé Advertising for Tom Ford For Men {Scented Images}
Ford is infamous for using nudity for its shock value. One of his most famous efforts in this area was with a publicity for Yves Saint Laurent Opium with Sophie Dahl that had to be taken down from billboards in Great Britain after the image provoked a wave of complaints.
According to Women's Wear Daily,
The photos range from tame to titillating — the most shocking being the Tom Ford for Men bottle wedged between a woman's glistening thighs, with the bottle barely covering her bare genitalia. "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance,"
The pictures will be distributed in several magazines, each receiving a different one,
Vanity Fair is running the ad in its October issues, but would not confirm which image it was given to run. GQ has been approached, but it could not be learned if it will run the ad. The upper body photographs are running in the October issues of Interview and V Man, while Details is running the more risque lower body shot.
(Source: Women's Wear Daily)
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Comments
Well, that's a very "osé" image! It wouldn't surprise me if some magazines will not accept it.:)
Posted by: Octavian | August 22, 2007
They are certainly made to be the "talk of the town" once they are released:)
Posted by: Marie-Helene | August 22, 2007
Porno/sexual ideas are SO getting old. It's not creative or unique at all. If he's trying to stand out, he needs to try better than that!
Posted by: Jen | August 27, 2007
Suddenly it's 1970!
Really, didn't they sort of do this back then with those ads with Helmut Newton and Deborah Turbeville? Or am I just remebering the plot of "Eyes of Laura Mars"?
In any case it's not coming across as fresh or even very interesting.
Posted by: tmp00 | August 27, 2007
Good point! I know that Tom Ford loves the 70s for certain references.
I think the central value here for the marketer is the shock value.
Posted by: Marie-Helene | August 27, 2007