We are continuing our world tour of trend-setting perfume boutiques founded by people who are known for their exceptional dedication to the world of fragrances. Today we visit Roja Dove Haute Parfumerie located at the Urban Retreat at Harrods in London. The Haute Parfumerie is one of the most select venues for fragrance discovery, education, and shopping in the British capital city but also probably in the world. It is the brain-child of Roja Dove (pronounced like Roger), a perfume expert of international renown. He has been active in particular in bringing back long-gone masterpieces of perfumery and has recently launched his own perfumes called Scandal, Unspoken, Enslaved......
Let us commment en passant that it is fascinating to us to gather information that is so ephemereal in its very nature. To be able to have material that will be the sustenance of our dreams, especially the ones that will develop in the future and to be able to imagine how certain streets or corners of streets in London possibly smelled during the summer of 2007 is of course to try to capture the aroma of the Zeitgeist, of the l'air du temps and to make, if in an illusory yet to some extent efficacious fashion, time pause for a little while.
But back to earth. Here are the answers from Clement of the Roja Dove Haute Parfumerie who has a great tip for applying perfume.....
* As we have come to experience the dog days of summer (but maybe not in
your area) what have weve been so far the bestsellers of this 2007 summer season?
S. Burlingham Truly. A fragrance
* Any perfumes or products that you regret customers have not paid
enough attention to, although they would be great to wear or use now?
Jean Charles Brosseau Fleurs d'Ombre Collection, namely Rose, Violette Menthe, Ombre Bleue, Jasmin Lilas. The Different Company, Bergamote, Jasmin de nuit, Osmanthus. Nina Ricci, Farouche, Coeur Joie, Capricci and Fille d'Eve.
* Apart from the fragrances that you carry yourself, any others (such as
classics, foreign fragrances, hard-to-find perfumes) that you can
recommend for our readers to seek out?
The extremely hard to find Roja Dove Perfumes.
* For the non-snobs: what is the least expensive perfume that you could
suggest, from your store, that is still great quality and appropriate
for the summer (if the conventional seasonal divide makes any sense to you)?
Fleurs d'Ombre fragrances as above. Lalique, Perles de Lalique, Le Parfum. Serge Lutens Fleur d'Oranger and Fleurs de Citronnier.
* For people with exclusive tastes: what is the most expensive perfume
that you carry in your store that you recommend as a must for this summer?
Roja Dove perfumes and Xerjoff (contact us for details)
* Do you have any celebrity tips that you can share with us? Who bought
what this summer?
Alternatively, any fragrant tips for this summer would be great too!
When available always apply perfume extract, a touch on the wrist, a touch in the bend of the elbow, a touch in the hollow of the collar bone and possibly behind the knee. Then as a V shape across the chest apply 4 to 5 pump of eau de toilette or eau de parfum, depending how much volume you want to give to your fragrance. To give an extra soft feeling to the skin and increase the lingering quality of your favourite scent finish by applying the body lotion or cream depending on your texture preference.
I hope you'll find these tips helpful!
You can visit the Urban Retreat website for more information about the Roja Dove Haute Parfumerie.
Photos courtesy of Roja Dove Haute Parfumerie and Vivre