Amouage just celebrated its 25th anniversary in Muscat on the 1st November of 2007 reportedly after more than a year of preparation to stress the importance of the event, by launching a new duo of perfumes for women and men respectively called Jubilation 25 for Women and Jubilation XXV for Men. They have also taken this opportunity to set up a new e-commerce website.........
The celebration is said to mark an artistic turning point for the Oman and England-based perfume house, which is inaugurating a new vision for its creations. Its collection will be from now on inspired by Arabian storytelling as well as informed by the personal experience of its artistic director Christopher Chong, a classical opera singer by training. The duo of Jubilation perfumes marks a jubilee and wants to express "...the nocturnal beauty and mystical power of the moon, a key motif in the inspiration behind Jubilation,"
The aria "Song to the Moon" from Anton Dvorak's opera Rusalka is the musical illustration of this theme.
Jubilation XXV for Men is said to open on a frankincense accord. The heart unfolds on notes of rose, orchid, smoky guaiac wood. The base is enriched with notes of musk, myrrh, cedarwood, ambergris, patchouli, and immortelle.
Jubilation 25 for Women has top notes of rose, ylang-ylang, and frankincense. It further features notes of amber, musk, vetiver, myrrh, and patchouli.
You can read an interview with Amouage's artistic director Christopher Chong here.
You can visit the new website here.