Grès is proposing an altogether new concept for the brand: the retrospective homage paid to a star customer of the house. It seems to be a twist on the major celebrity fragrance trend breaking into the market. This one could be called the "Retro Celebrity" sub-category of celebs perfumes.
Grès is launching a trio of perfumes called My Life, My Dream, My Passion in the Parfums Grès Collection: Hommage à Marlene Dietrich which are each said to reflect a different facet of the Golden Age of Hollywood actress and singer Marlene Dietrich who used to patronize the house of Grès.......
Marlene Dietrich is already known to have had a signature perfume with Creed called Angélique Encens.
From the Moodie Report,
"My Dream – Hommage à Marlene Dietrich is described as classic floral perfume in the great tradition of Parisian haute parfumerie. The exhilarating head note is permeated by Italian mandarine orange accompanied by the fruity aromas of pineapple, melon, black currants and apple, with a spicy hint of cloves. In the heart note are Casablanca lilies contrasting with the delicacy of lilies of the valley, roses and violets. Both melt into the heady scent of orange blossoms and heliotrope. The base note features woody notes such as sandalwood, finely enhanced by iris, vanilla, ambra and musk.
My Life – Hommage à Marlene Dietrich is a chypre perfume that reflects the self-confident side of Marlene Dietrich. The head note is fresh from the essences of orange blossoms, wisteria and pink grapefruit. Warm, sensuous rum extract blends into the heart note with Sambac jasmine, heliotrope and cedar wood. The base note reveals the touch of the orient, with seductive woody aromas such as patchouli, sandalwood and vetiver, as well as resins like labdanum and benzoin.
My Passion – Hommage à Marlene Dietrich is a sensuous perfume with a head note of apple, cinnamon and lilies of the valley. The floral heart note is filled with orange blossoms and salicylate. Warmth and passion is displayed with rich portions of ambra, vanilla and musk unfold in the base note."
Each perfume housed in a high quality heavy glass bottle will retail for 59 €.
(Photo from Divas)