Scented Quote of the Day, from Jean-François Blayn:

Chanel No. 5 by Andy Warhol, 1985 

"La vérité en parfum n’existe pas, sauf à être la passagère coïncidence d’une senteur avec notre âme, ce qui fait bien des vérités pour tout autant d’âmes."

"Truth in perfume does not exist, unless one means by that the transient state of coincidence of a scent with our soul, which means that there are as many truths as there are souls."

Note: quote from Dictionnaire du langage parfumé. Jean-François Blayn is a perfume expert and teaches at ISIPCA.


This was written in 1990 when the perfume scene was relatively less uniform and therefore less obviously comparable within itself. The new level of homogeneity today pushes towards an objectification of perfume. The development of an active discourse on perfume that seeks other references than the simplistic sentimental "I" and what it likes and dislikes also contributes to disengaging perfume from mere triumphant and conclusive subjectivity.


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