Ed Hardy have introduced two new perfumes for women and men called Ed Hardy for Women and Ed Hardy for Men. If the names of the fragrances themselves may sound a bit staid, the packagings are definitely not. Under the stewardship of Christian Audigier, the rock n' roll identity of the vintage tatoo brand explodes. The French designer's style has been characterized as,
"...fusing the best elements of tattoo, hot rod, and cholo culture along with a tinge of his native French heritage. The brand is rock and roll with soul, California through and through."....
The copy ads are also colorful and deserve to be quoted in full. The Ed Hardy For Women is described in the following manner,
"The brilliant, almost blinding scent of the Ed Hardy tattoo artinspired this super vibrant and sexy fragrance. An explosion of fruits opens the accent including Tropical Mango, Wild Strawberries and Ruby Red Grapefruit vintage floralcy with a Rock'n Roll Edge brings a dark eeriness including Black Freesia. This contrast of floralcy merges into a background of Hot Skin and Warm Soulful Amber. It is a delicious and very addictive fragrance statement."
Now the Ed Hardy For Men,
"This fragrance was created with special effects and colorful sensations inspired by the dramatic and cool Ed Hardy tattoo art. Bright and tantalizing citrus effects of Bergamot & Mandarin are touched by the aromatic expression of Thuja and the sharp bite of Clary Sage for added zest. This opening is the perfect preview to a colorful Mint Julep cocktail that matches up with Ozone for a psychedelic explosion of color and effervescence. The result is of super refreshing mint mixed with colorful bubbles that provides a provocative edginess. Sequoia Scent Trek brings a masculine woodiness to the fragrance that is embraced by sensual Musks and a touch of Black Amber. The final effect is of a masculine floralcy tattooed on to wood that lasts and lasts."
Both perfumes are available at Macy's for $55 and $75.
(Source: DJ Premium)