The Celine Dion Parfums franchise developed by Coty the specialist developer of celebrity fragrances is enriching itself with a new perfume this March called Sensational. Since 2003 it is the 8th perfume in a portfolio that comprises already Belong, Celine Dion, Notes, Paris Nights, Un Printemps à Paris, Always Belong, Enchanting and has earned revenues of $ 500 millions. (If there are any others, please comment.)
Coty sees this launch as a major one for the singer coinciding with her reactivating her touring career as she goes on a world-wide tour titled Taking Chances. The talent of perfumer Maurice Roucel of Symrise has been enlisted to create a more sparkling composition.....
"Symrise's Maurice Roucel created a modern, luminous floral scent. He said he chose heart notes of orris and mimosa to reflect Dion's sensual, delicate and vibrant sides. The fragrance also has top notes of icy pear, crisp apple and plum; heart notes including jasmine and freesia, plus base notes of amber, musk and sandalwood.You can watch Celine Dion's TV commercial for the scent as she dances on the rhythm of an arabesque music,
Dion particularly adores musks and woods.
"Even though I love fruits, flowers and femininity, I always love extremely woody scents and musks," she said." (Women's Wear Daily)