ABC's daytime drama, All My Children, is turning a soap opera into a serialized perfume ad copy and a fragrance, Charm!, into a permanent advertising jingle for its show. To add to the emotional quotient, a romance novel also entitled Charm! All My Children pops out of the screen and can become yours too for the asking. Both the perfume and the novel are launched by a fictional character in the series, Kendall Hart played by Alicia Minshew, who is at the head of a cosmetics company and in the throes of developing a scent while in need of expressing her angst on the white page,
"Avery Wilkins is in her prime. She's 30 years old, living in Manhattan, beautiful, smart, and the head of her own cosmetics company, Flair. But her enviable exterior hides deep heartache and painful secrets. Determined to launch a successful perfume, and hopeful that her relationship with handsome and supportive Marcus is getting serious, Avery is chasing her dreams--and running from her traumatic past."Believe it or not, it is on the best-seller list of the New York Times, at # 15. More of the same ragoût here...
This is yet another twist on the celebrity-fragrance concept, which is both an emotional marketing technique and a psychological Bandaid for fans, but can also sometimes, reserve good surprises just for perfume shoppers. Somehow here the perfume vibe seems weak.
According to Women's Wear Daily, it is "a sugar floral scent, including a mix of bergamot, black currant, grapefruit, star orchid and sugar cane. On each bottle of fragrance, there will be a limited edition Swarovski Crystal Moon Charm that can be added to a pendant or charm bracelet. The scent will be available as a fragrance, body splash, body lotion and shimmer powder puff. Charm! All My Children was developed for ABC by Cosmetic Specialties East Inc. In addition to Sears, the product will also be available at abc.com and soapnet.com."
"Pricing for the fragrance is $34.95 for a 1.7-oz. spray and $45 for a 4.5-oz. spray. When Wal-Mart launched Enchantment and Fusion, both were said to be among the top 15 fragrances sold at the chain."