Country singer Tim McGraw is set to launch his first signature perfume called McGraw in August of 2008. The simple rather virile name of the fragrance already sets the tone,
"Tim resonates with the American consumer — he is admired not only for being a great musician, but also for being a great husband [to Faith Hill] and father [of three]. We see this as one of the most significant mass market fragrance launches since [Coty launched] Celine Dion five years ago.".....
"We thought that we needed to bring to market an iconic American fragrance without any pretense. This isn't diverted from department stores. It's an honest mass launch."
McGraw is described as a woody spicy cologne and was created by Symrise. Just reading the notes already sends out all these good vibes about it being masculine and unfussy,
Top notes: bergamot - nutmeg
Heart notes: lavender - moss
Base notes: amber - patchouli - sandalwood - aged whiskey
McGraw will retail 0.5 oz. for $17, 1 oz. for $23 and 1.7 oz. for $30.