Monthly Archives from March 2006



Guerlain Les Elixirs Charnels - Carnal Elixirs: Oriental Brûlant, Chypre Fatal, Gourmand Coquin: Deliciously Transgressive (2008) {New Fragrances}

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This fall, Guerlain will launch a trio of perfumes titled Les Elixirs Charnels or Carnal Elixirs. The triptyque is meant to capture the different personality-facets of a woman dedicated to the game of love. The storied copy reads like three mini sketches in which three different sensual and erotic atmospheres unfold. It asks the question: "what woman are you tonight?"

The fragrances, Oriental Brûlant (Burning Oriental), Chypre Fatal (Fatal Chypre) and Gourmand Coquin (Naughty Gourmand) were composed by perfumer Christine Nagel and artistic director Sylvaine Delacourte...


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Oriental Brûlant interprets a woman who is full of burning desire and eroticism; "If my perfume had a color it would be that of the blood reddening my cheeks and pulsating against my temples. It would be a deep red symbolic of an intense desire and of an eroticism which never ceases to say "again".

You get the idea and the tone.

The perfume is described as a warm and round oriental with notes of vanilla, tonka bean, styrax, white almond...

Chypre Fatal is characterized as a fruity chypre with an intense sillage or wake meant "to silently announce my arrival and inscribe my presence in the memories of others." The woman who wears this is all fire under her icy countenance.

The scent features notes of rose (a hieratic one), patchouli, vanilla, white peach...

Gourmand Coquin
is said to be a very feminine and sexy gourmand dedicated to the archetype of the woman called the "femme-enfant", the woman-child.

The composition includes notes of black pepper, chocolate, rum, cacao, spice, rose, vanilla...

The Carnal Elixirs Eaux de Parfum will be selectively distributed in the Guerlain boutiques.

Via Guerlain Press Release

Comments

I would love to try all of these, but with the prices being what they are....

Thank you for the writeup!

You're welcome!

Now, there's a tone of ad copy you don't see often in a prestigious, historical brand! Soft core almost, it must be addressed to bored housewives with lots of income to spend. Or am I horribly mistaken?
It's rather sad in a way for Guerlain...

Mmmm...I have the original text in French and I think that although there is certainly a reference to the romance genre, there is another one, perhaps more immediate and central, to the type of saucy voice-overs you hear in French TV commercials playing out the theme of seduction. It reads a lot like the synopsis of a TV ad and the sentences seem to have been written to give visual cues and set the mood for a filming crew.

I suppose I could publish the French text as well...

Assuredly you should, because I haven't seen it and would be interested in reading it in French (voice-over suggests so many possibilities...)

I will then. Please bear with me.

Of course I will. Thank you :-)

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