Niche perfume brand Memo founder Clara Molloy
is preparing to launch a duo of perfumes for adults and children in September in her Les Echappées
collection called Jannat
meaning paradise in Urdu and other languages of the Middle East. The grown-up version is an eau de parfum and the kiddie one is a lighter eau fraîche. They were created by perfumer Aliénor Massenet
, like the rest of the brand's offerings...
A delightful children's book by Molloy is also going to be available
entitled Jannat ou Les Fleurs Sauvages du Paradis
(Jannat or the Wild
Flowers of Paradise).
According to WWD
The book "tells
the story of a little girl named Jannat, who was born on a cloud
smelling of cream, talc and fresh milk and is training to be a
perfumer. Jannat (whose name means "paradise" in Urdu) explains how
fragrance is a souvenir, how the sense of smell is useful and how there
are a tremendous variety of roses. She's the dream child of Molloy,
founder of the Paris-based Memo fragrance retailer and manufacturer,
who says she wanted to "give children curiosity for fragrance. Perfume
brings a part of paradise."