Memo Jannat For Kids & Grownups (2008) {New Fragrance} - New Book By Clara Molloy {Fragrant Reading}

Niche perfume brand Memo founder Clara Molloy is preparing to launch a duo of perfumes for adults and children in September in her Les Echappées collection called Jannat meaning paradise in Urdu and other languages of the Middle East. The grown-up version is an eau de parfum and the kiddie one is a lighter eau fraîche. They were created by perfumer Aliénor Massenet, like the rest of the brand's offerings...

A delightful children's book by Molloy is also going to be available entitled Jannat ou Les Fleurs Sauvages du Paradis (Jannat or the Wild Flowers of Paradise).

According to WWD,

The book "tells the story of a little girl named Jannat, who was born on a cloud smelling of cream, talc and fresh milk and is training to be a perfumer. Jannat (whose name means "paradise" in Urdu) explains how fragrance is a souvenir, how the sense of smell is useful and how there are a tremendous variety of roses. She's the dream child of Molloy, founder of the Paris-based Memo fragrance retailer and manufacturer, who says she wanted to "give children curiosity for fragrance. Perfume brings a part of paradise."