Aquolina Tweety (2008): Yellow Is Good {New Perfume}

Aquolina which has managed in a relatively short span of time since 2001 in imposing a brand with an iconic appeal thanks in particular to Pink Sugar (2003) has launched a new perfume called Tweety which promises to be as offbeat and attractive as its predecessor thanks to a bold and uncomplicated but not overly simplistic message.

Tweety is a fragrance about color and texture but also aspirational feminine identity. The tag line is "Escape the Cage" (translation: escape the crisis; escape the strictures of convention, everyday life and of whatever ties you down. Just spray and fly!)

"...Tweety, an eau de toilette inspired by sunshine yellow tones and floating feathers to escape the boundaries and bring you to a world of feminine sensuality."...

The scent is described as being "spirited" and pledges to brighten up your day thanks to its optimistic olfactory color palette. The composition is by perfumer Shyamala Maisondieu of Givaudan.

Accademia del Profumo classifies the perfume as a "fruity floral chypre".

Top notes are bergamot, grapefruit, orange, pineaple; heart notes are: raspberry, rose, jasmine, aquatic flowers; base notes are: patchouli, sandalwood, vetiver, musk.

A complete line of ancillary products in a coquettish packaging is also available.

Via Accademia del Profumo; Selectiva Spa

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4 Comments | Leave a comment

  1. Uh-oh, I don't have a very good feeling about this after my experience with Pink Sugar - of course, with the name "Tweety" and the type of marketing campaign they have for it, they are not going after MY demographic... ;-)

    • Since I liked Hello Kitty, I am keeping an open mind on this one :)

      I don't know, but I also like Versace Yellow Jeans so I will be interested to see how they dealt with a similar concept.

      In this day and age, you can decide to age the Vivienne-Westwood way and sport a Tweety fragrance with panache, in my opinion :)

      Chant Wagner
  2. I hope everyone realises that Tweety is actually a boy canary. It has a girlfriend who is a pink canary (possibly a red factor canary). So when you spray on "tweety" just remember that you are spraying on some water flagged by a gay/lesbian canary.

  3. I got a sample of this and absolutely loved this. The packaging is adorable and really would like to get a bigger bottle


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