Bond No. 9 will launch its 34th fragrance inspired by a trendy geographic location on April 1, 2009. After concentrating exclusively on New York City neighborhoods for inspiration then branching out to some of its famous commuting grounds and then on to still further twists on the basic idea, including a Florida scent, the perfume house is going back to its roots and even to its very own neighborhood.
The new scent is called Astor Place and was inspired by The Cube by sculptor Tony Rosenthal located at the juncture of Lafayette street and the Bowery...
Perfumer is Laurent Le Guernec of International Flavors & Fragrances, and the new jus is described by brand founder Laurice Rahme as a unisex composition tilting in the direction of a feminine.
Astor Place has top notes of violet leaf and mandarin zest; a heart of freesia, red poppy buds and iris root, and base notes of teakwood, musk and amber.
"Astor Place will be available in a 100-ml. version for $220 and a 50-ml. size for $145. For Mother's Day, the firm is doing a 100-ml. version of the bottle that's dotted with Swarovski crystals for $300. A "stress relief" cube, a sort of toy for adults that resembles a Rubik's Cube, noted Rahmé, will accompany the first 1,000 scents that are sold."