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The Buzz

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The Popularity of Clover Aroma and L.T. Piver Trèfle Incarnat in Literature and Perfume since the 19th Century - Part 1 

Like This, Tilda Swinton

The Pure White Trend in Fragrances

Voyage d'Hermès

Three Cherry Blossom Perfumes

Balenciaga Paris Eau de Parfum

Sarah Jessica Parker SJP NYC

Bath and Body Works Twilight Woods

Burberry Sport Women and Men

Guerlain Flora Nymphea

Green Fragrances were Back in 2009 and will Stay in 2010

Valentine's Day 2010 and Beyond: Exploring Musk Oils Part 2

Valentine's Day 2010: Exploring Musk Oils Part 1

Lanvin Jeanne and Jeanne La Rose - Part 1

Les Parfums de Rosine Secrets de Rose

Maison Martin Margiela (Untitled)

Michael Kors Eau de Parfum

Kim Kardashian Eau de Parfum

Annick Goutal Ninfeo Mio

Issey Miyake A Scent

Are You in the Mood for Oud Aromania?

Men's Fragrance Trends Fall/Winter 2009/2010 Part 2: Icy

Men's Fragrance Trends Fall/Winter 2009/2010 Part 1: Fiery

L'Eau Serge Lutens: The Enduring Scent of Anti-Conformism or the Anti-Anti Perfume

L'Eau Serge Lutens: Un Parfum d'Anti-Conformisme qui Perdure: L'Anti-Anti Parfum
 
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Hugo Boss Hugo Element (2009) The New Cologne & Commercial {Scented Images}


Here is the new TV commercial for the latest Hugo Boss fragrance, Hugo Element, which is currently running on TV with the comforting and carefree tag line: "Anywhere in your element". The ad is fronted by actor Jonathan Rhys Meyers. He will be appearing in a new movie in 2009 called Shelter, with Julianne Moore. He also just finished shooting From Paris With Love, with John Travolta (via press release).

The music is Extreme Ways by Moby also found on the soundtrack for The Bourne Identity.



And here is the making of the commercial...
The TV ad was shot by director Emil Möller. The city in the background is Buenos Aires.

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