Zadig et Voltaire Tome 1 La Pureté (2009): Collaboration with Le Labo {New Perfume} + New Store in New York City

French fashion label Zadig et Voltaire founded by Thierry Gillier, whose basic tenet is to provide "affordable luxury" will launch their first personal fragrance with the help of niche perfume house Le Labo*. The house already has a line of scented candles.

The new fragrance is titled Tome 1 La Pureté (Volume 1 - Purity). As its name indicates it is the inaugural episode of an olfactory narrative that will be developed over the course of time . In this first chapter, the scent aims to tell the story of a fallen angel, one of the symbols of the Zadig et Voltaire brand...

The composition is said to rely on notes of patchouli, orange blossom, almond, vanilla and white musk. The bottle, in keeping with the bookish thematic, is packaged in a box made to look like a tome.

Tome 1 Pureté will be available from March 2009 and is priced at 88 € or approximately US $110 at current exchange rate.

In the US, the brand has a boutique in Los Angeles and is about to open a new store in New York City, in the Meatpacking district at the beginning of March 2009. The concept store is meant to evoke an art gallery. Its decoration is described as being pure and white, in sync with the style of the new perfume.

Zadig & Voltaire
831 Washington Street 10014 New York NY

* Madame Figaro mentions the name "Labo" by which I hope I am not mistaken to assume that they are referring to perfume brand  Le Labo.

Sources: Zadig & Voltaire website; Madame Figaro

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