"Two fragrances, one spirit", with this tag line, Tous has launched a duo of perfumes targeting adolescents and young persons called Tous in Heaven Her and Tous in Heaven Him which delineate "the territory of the Tous community, a community of free spirits who like to transcend rules and are definitely non-conformists!"
Tous in Heaven Her is described as being "savagely feminine"...
Tous in Heaven Him is said to be "reserved for bad boys". It has top notes of juicy pineapple, frozen mandarin, star fruit, heart notes of Chilean pepper, cardamom, and a base of patchouli.
In order to symbolize "the sensitive and unshakable" members of the Tous-in-Heaven community, the bottles have been designed like weebls which swerve on their bases without falling.
The brand has also opened an official dedicated website for the fragrances.
In France, the perfumes are an exclusive to Douglas perfumeries.