A small enterprise named His Witness Scents in Athens, Tennessee is attempting to put some virtue back into perfume naming and fragrance appreciation. After noticing that too many fragrances seem to advertise inappropriate conduct and bad-mouth their wearers, two women decide to take issue with this laissez-faire attitude by proposing perfumes named after verses of the Bible such as Above Rubies, a reference to Proverbs 31:10 ("Who can find a virtuous woman? For her price is far above rubies") and praying on the scents. A His-Witness-Scents offering might smell of Psalms 45:8: "All thy garments smell of myrrh, and aloes, and cassia, out of ivory palaces, whereby they have made thee glad."...
To Verona Porter and her daughter, Jasmine Porter-McDermott, those words sound less like the names of popular perfumes and more like a list of serious character issues.[...]
This line of thinking led Porter to create a company that produces fragrances whose names, inspiration and packaging send messages she feels are more appropriate for Christians or anyone else concerned about the brand names and images used in the advertising of the perfumes, beauty products, and/or colognes they use."