His Witness Scents Reflect Christian Values
A small enterprise named His Witness Scents in Athens, Tennessee is attempting to put some virtue back into perfume naming and fragrance appreciation. After noticing that too many fragrances seem to advertise inappropriate conduct and bad-mouth their wearers, two women decide to take issue with this laissez-faire attitude by proposing perfumes named after verses of the Bible such as Above Rubies, a reference to Proverbs 31:10 ("Who can find a virtuous woman? For her price is far above rubies") and praying on the scents. A His-Witness-Scents offering might smell of Psalms 45:8: "All thy garments smell of myrrh, and aloes, and cassia, out of ivory palaces, whereby they have made thee glad."...
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"Envy.
Covet.
Unforgivable.
To Verona Porter and her daughter, Jasmine Porter-McDermott, those words sound less like the names of popular perfumes and more like a list of serious character issues.[...]
This line of thinking led Porter to create a company that produces fragrances whose names, inspiration and packaging send messages she feels are more appropriate for Christians or anyone else concerned about the brand names and images used in the advertising of the perfumes, beauty products, and/or colognes they use."
Previous Posts in Fragrant Readings:
Givaudan Innovative Naturals Programme: Sandalwood, Tonka Bean, Benzoin Explained
Shopping Q & A with Etienne de Swardt of Etat Libre d'Orange
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God help us all.
Posted by: Caitlin Shortell | August 6, 2009
It can seem scary, a bit, like a fundamentalist take on public morality. But I think that there is enough diversity in the US to accommodate this approach. You know, as long as there is no ministry of virtue, it just shows a current.
The article did not mention the positively named perfumes in the mainstream like Love, Happy, Beautiful etc.
Posted by: Marie-Helene Wagner | August 6, 2009
So let's see. "Hotel Whore," "Delicious Closet Queen," "Don't Get me Wrong Baby I Don't Swallow," are all perfectly acceptable names for perfumes. In fact, some people are giddy with excitement over such "daring names." But the same people feel utterly threatened and go ballistic because "a small enterprise named His Witness Scents is attempting to put some virtue back into perfume naming and fragrance appreciation." Oh, no! The Fundies have taken over! Everybody run! Women and children first!
Sign of our times, I guess.
Posted by: Mitsouko | September 14, 2009