Axe commercials are well-known for their humor and creativity. They also rely on a heavy-handed gender message to sell their scents, from making women go wild to reminding guys that they better stick to their Axes rather than take the risk of smelling effeminate.
Drop your Camay or Cashmere Bouquet and squeeze out some Axe! Never, ever, lay hands on a pink soap or all sorts of weird things might start happening to you.
The beauty of it is that despite the straight message, it might still titillate a gay male audience. There is humor for everyone here.