Madison Perfumery Launches Back to Black in Bucharest & Shows How to Throw a Party {Perfume Images & Adverts}
![Back-to-Black-By-Kilian.jpg](http://www.mimifroufrou.com/scentedsalamander/assets_c/2009/11/Back-to-Black-By-Kilian-thumb-500x281-2744.jpg)
On November 17, 2009, Madison Perfumery in Bucharest hosted a party for the launch of By Kilian Back to Black. Brand founder Kilian Hennessy was present for the rout which took the proportions of a veritable perfume launch, an unusual, ambitious and creative undertaking for a perfumery store as opposed to a perfume brand. Owner Madeleine Florescu is behind the concept.
You can watch the video after the jump...
ia press release