The original Musk was launched in 1972.
In the 1981 commercial, the tag line is "Jovan Musk Oil for Men and Women have brought more men and women together than any other fragrance in history."...
In the 1985 commercial, the accent is put on American male sexiness, "Jovan Musk, we help American men stay sexy."
Billy Dee Williams: "You know, there are three things that help a man stay sexy, one of them is Jovan Musk...Oh, yes!..the other two, well, I wouldn't say on television."