Thierry Mugler unveiled their new advertising campaign for the men's fragrance A Men featuring South-African athlete Oscar Pistorius. The brand, which is known for its edgy, futuristic and on occasion monumental visual universe, chose the sprinter who lost his two feet because "he opens the way for a new style of modern hero: an atypical personality which asserts itsefl beyond everything one could have imagined - it is in perfect adequacy to the vision of Thierry Mugler."...
The tag line on the advert reads in French "Au-delà du parfum" which translates as "Above and beyond perfume."
A teaser video can be watched on Facebook
Another unconventional model, Aimée Mullins, who was also amputed of her two legs for the same condition was recently hired as the face of l'Oréal.
Some news via Relax News