Jo Malone will launch a new, limited-edition perfume from May 2011 called Sakura Cherry Blossom destined to celebrate the beauty and transiency of blossoming cherry trees in the springtime. The composition was created by perfumer Christine Nagel working in tandem with the Jo Malone Creative Studio in London....
"A symbol of beauty and new beginnings, cherry blossom trees grow throughout Japan and for centuries have been celebrated in every medium, from poetry to painting. No flower captures the Japanese aesthetic as powerfully as the cherry blossom."
Sakura Cherry Blossom is described as a powdery, finely spun fragrance in which the cherry blossom accord is showcased by layers of mimosa and rose and freshened up by bergamot and mandarin. The base rests on musks and woods.
Nose Christine Nagel stressed that "Sakura Cherry Blossom is one of the most poetic flowers translated into a delicate fragrance, the scent is feminine, elegant, fragile."
A 100 ml Cologne is priced at $105 US / $118 CAN and a 30 ml Cologne at $55 US / $70 CAN.
Via press release