Victoria's Secret Incredible is the Scent of their New Bras (2011) {New Fragrance}


Victoria's Secret have launched a women's perfume which is inspired by their new lingerie collection of highly functional, peppy, neon-colored bras. Incredible is a fruity and woody floral featuring magnolia, pear and sandalwood. The advertising is fronted by Brazilian model Adriana Lima...


Incredible Eau de Parfum launched on March 1, 2011 in SoHo on March 1, 2011 in New York City. A brochette of Victoria's models played beauty consorts for a day to official face of the fragrance Adriana Lima: Lily Aldridge, Erin Heatherton, Candice Swanepoel, and Chanel Iman.


The bottle was designed to be perceived like a wall of self-affirmation and positive messages, a little à la Philosphy. You are invited to think of yourself (or your bra?) not only as incredible, but also daring, sexy, flirty, bold, beautiful, confident, hot, amazing, wild, and let's not forget, fresh. The last word is a testament to the mores of the times, which apparently take a dim view of women who are not fresh-smelling.


There is also a lighter Scented Mist / Brume Parfumée option.

Incredible opens on notes of juicy white peach, pear, and water lily. The heart notes are magnolia, honeysuckle, iris flower. The base notes are natural vanilla, sultry Australian sandalwood, liquid musk, coconut milk.

Prices: $45 and $25.

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2 Comments | Leave a comment

  1. This is a soft clean fruit on the top and that fades fast and what remains is a musky sandalwood drydown that can really turn your nose up and the body chemistry has to match with this...on me..this was a no! too much dry wood musk and in the air was a half deodorized armpit mixed with b.o musk!

    • Hey, some people might actually look for "half deodorized armpit mixed with b.o musk", you never know.

      Chant Wagner

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