L'Homme Libre by Yves Saint Laurent is the latest flanker to arrive to take its place next to the original L'Homme (2006), the 7th men's fragrance in the US and the 9th in France. The tag line is "Break Free" and the perfume is said to be about the debate between freedom and fate. The name of the scent which means "free man" in French is destined to a younger demographic than the ones for L'Homme and La Nuit de L'Homme addressing itself to men who are both "unpredictable and serene."...
As previously reported, French dancer and choreographer Benjamin Millepied, Natalie Portman's partner in real life, is the new man for the jus.
The fragrance was composed by perfumers Olivier Polge and Carlos Benaïm. The print advertising campaign is signed by Patrick Demarchelier who has captured Millepied in a lyrical, musical movement, as he was caught dancing mid-air. It makes New York City looks like it's the backdrop to a musical, a familiar theme. Director Alejandro Gonzalez Inarritu, whose works include “Amores Perros” and “21 Grams” shot the commercial.
The perfume is color-coded a beautiful dark gasoline blue.
L'Homme Libre expresses its power and freedom with fresh, aromatic and woodsy notes, bergamot, violet, basil, star anise, pink pepper, nutmeg, patchouli, vetiver, leather and resin.
It will be available from August 29th, 2011 in the French market. it's scheduled as a fall launch in the US.
40 ml, 60 ml and 100 ml of Eau de Toilette are priced at 50€, 62€ and 82€ respectively in Europe. US prices are: "a 1.3-oz. eau de toilette will be priced $43 in the U.S.; a 2-oz. size will be $57, and 3.3-oz. version will be $75."
Via WWD; Gentside