Acqua di Parma is launching a new perfume this month in the Le Nobili collection called Gelsomino Nobile (Noble Jasmine.) The scent centers on a species of Italian jasmine which is local to Calabria and which offers green and fresh facets making it light and airy. The composition is signed by perfumer Michel Almairac who worked under the direction of LVMH head fragrance director François Demachy. The vision behind the scent is that of,
"...a beautiful Italian garden bursting with the first buds of color, with a sunny and fresh sea breeze wafting in from the Mediterranean, in the distance, captures the true spirit of Italian Jasmine."....
Notes in the perfume are mandarin, pink pepper, orange blossom, tuberose, Calabrian jasmine, cedar wood, musk.
At the same time that the house is launching its latest opus centering on yet another flower after Iris and Magnolia, it is also introducting a coffee-table book published by Mondadori on some of the most famous Italian gardens entitled Il Giardino Nobile (The Noble Garden.) The tome is a limited-edition for collectors, available from September on the publisher's site in both Italian and English.
Sections of the book will be of particualr interest to those who look for texts by perfumers as François Demachy writes in it about the flowers that inspired the Acqua di Parma perfumes.
Prices: $170 and $108 for the Eau de Parfum. $80 for the Body Cream concentrated at 4% fragrance. 65€ for the book.
Via press release