Country pop singer Taylor Swift will release her debut perfume in October 2011. It's named Wonderstruck after the lyrics of her song Enchanted from the album Speak Now. Swift has remarked in the past that her fans pay particular attention to the words used in her songs and so the name here would have a quasi talismanic aspect given the popularity of the song.
"Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture that feeling in a fragrance"....
Taylor Swift at the Teen Choice Awards on August 7, 2011
"Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time."I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song 'Enchanted' about the first time you meet someone. A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."
The flacon for Wonderstruck is decorated with charms that were hand-picked by Taylor to reflect her personal tastes and style. They are a Moravian star, a dove and a birdcage. Since the scent launches in October, this is going to tie in great with the Holidays and Christmas in particular, especially so since the bottle offers a shimmery cast.
The perfume itself is described as a gourmand floral. It was developed with Elizabeth Arden and composed by perfumer Olivier Gillotin of Givaudan basing himself on Swift's favorite memories and scents. The fragrance composer said,
"Taylor has so many appealing qualities that have captivated fans, making her the superstar she is today. She had a vision for this fragrance and we could not be more thrilled to help her make it come to life. As the fragrance is revealed note by note, each spray delivers hints of her beauty, femininity, success and independence."
The eau de parfum opens on top notes of freesia, apple blossom, and raspberry. The heart reveals blissful vanilla, airy, sun-drenched honeysuckle and white hibiscus. The base notes are golden amber and sandalwood, lush peach.
Prices: $59,50 and $49,50 for 100 ml and 50 ml spray bottles. A rollerball will also be available for $18. The 200 ml Scented Body Lotion is $29. The 200 ml Scented Bath Gel is $25.
Via press release