Tamara Mellon & Friends Dish on their Likes to Celebrate Jimmy Choo First Fragrance {Fragrant Readings}

Jimmy Choo have chosen the format of the blog, a limited-edition one, so to speak, to fête the launch of their debut fragrance Jimmy Choo (see review). Tamara and friends (see list after the jump) are forming a small blogging community from September 21 to October 5, that is from the first day of Fashion Week in Milan to the last day of Fashion Week in Paris to talk about their likes on a different theme each day. On Day 1 they posted about music, on Day 2 about cinema...

The preferred format seems to be to post a picture with a short commentary. Each author is tagged on the right-hand side below a boldly-lettered LIKE. The blog is a like a mood board filled with cultural recommendations and interesting pictures.

One can note that perfumer Olivier Polge is part of the roster of friends. He has already stated he likes to be carried away by a movie and to feel that it makes his imagination fly. He's selected Pickpocket by Robert Bresson to illustrate his post.

The blog is called A Day A Thrill. The list of contributors is below. Guests seem to pop in and out of the daily blog, not necessarily posting each day but rather as inspiration strikes.

Jessica Szohr, actrice

Crystal Renn, mannequin

Olivier Giugni, designer floral

Martyn Lawrence Bullard, architecte d'intérieur

Colin McDowell, auteur de mode britannique

Eva Lorenzetti, fondateur et directeur général de vivre.com

Simon de Pury, figure incontournable du milieu de l'art

Vinoodh Matadin & Inez Van Lamsweerde, photographes de mode

Patrick Duffy, restaurateur/vie nocturne

Marcus Samuelsson, Chef

Tory Burch, styliste américain et directeur général de Tory Burch

Satya, fondateur de Satya Jewellery

Olivier Polge, parfumeur

Prosper & Martine, co-fondateurs d'Assouline publishing

 

Via press release