Céline Dion has launched a new perfume called Signature which was developed with Coty Beauty. The classical yet modern jus was composed by perfumer Ilias Ermenidis of Firmenich. The idea behind the scent was to express the bond that exists between the singer and her audience.
“My music provides me with a wonderful creative outlet to express my feelings and share these emotions with my fans,” explains Celine. “Creating the Signature fragrance allows me to reach my fans in a completely different, yet very personal way.”...
A special effort was made to establish the iconicity of the diva by sketching out her silhouette on the flacon. The retro stylistic throwback mixing Art Deco influence with a 50s fashion illustration flair contributes to the perfume feeling as placed in history.
The woody fruity-floral perfume opens on notes of mimosa blossom, Pink Lady apple, juicy guava before leading to a heart of Indian jasmine, rose essence and magnolia blossom before finishing with sensual musk, amberwood, and sandalwood.
The campaign advert was shot by Peter Lindbergh.