Jacomo have decided to address in a frontal manner the issue of the loss of personality and identity in a world which cultivates conformism with two new perfumes, a duo called It's Me for Her and It's Me for Him.
"it's me" is an affirmation of our singularity in a world which has a tendency to erase it :
it's my life, it's my love, it's my friends, it's my dreams, it's my feelings... it's me !....
It's Me for Her eau de parfum opens on top notes of pineapple, mandarin, star anise leading to a heart of dried fruits, pear, freesia and muguet and developing a base of jasmine, iris powder, patchouli, sandalwood, musk.
It's Me for Him eau de toilette has head notes of lemon, grapefruit, star anise and a heart of patchouli, tagete, mugwort, jasmine, violet, and lavender. The lingering notes are amber, vanilla, rosewood, marine accord, musk.
The fragrances are housed in bottles resembling slim and flat smart phones and possibly even small-sized iPads. They are remniscent of the cassette idea which was used for Rush by Gucci.