Fashion designer and daughter of Paul and Linda McCartney, Stella McCartney, will launch her second major fragrance in March of 2012, following Stella. The new women's scent is called L.I.L.Y., an acronym for "Linda I Love You", the nickname that Paul gave to Linda.
The composition does center on lily of the valley as suggested by its name as it is a floral note cherished by both Stella and Linda. The designer said that she likes a fragrance to leave personal space open for its wearer to express her own sense of self,
“I don’t wear a great deal of perfume. I find it too overwhelming. This fragrance is very much about trying to leave the woman who wears it a bit of self-expression. I wanted it very pure and uncomplicated,”....
It took three years to develop the perfume which is signed by perfumer Jacques Cavallier formerly of Firmenich, who will now be the in-house nose for Louis Vuitton from the beginning of next year.
Stella McCartney was attracted to the idea of a dual lily of the valley, its pure, innocent side, contrasting with its darker, woodland tonalities,
“The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it,”
The structure of the perfume relies on a top-mid-base accord of natural extract of truffle usually used in the food industry, lily of the valley, which has to be recreated as a floral and has come under siege due to IFRA regulations, and finally oakmoss, another material that has had to renew itself.
The flacon was purposefully designed to convey signs of both femininity and masculinity, despite the fragrance being targeted at women; it no doubts continue to embody the father-mother relationship in McCartney's eyes.
L.I.L.Y. seems evocative in a sense of Linda McCartney's intimist work as a photographer, her family, the country home in Sussex being major sources of inspiration in Light from Within: Photojournals or again in Linda McCartney: Life in Photographs.
Stella McCartney speaks of family life, country home, English cut crystal vases and tableware, the crisp air of the morning. For her, the perfume is about “A girl becoming a woman. It’s an early spring morning, crisp air on the flesh — and discovery.”
Prices are: $25 for a 10-ml. roller ball; $60 for a 30-ml. eau de parfum; $80 for a 50-ml. size, and $100 for the 75-ml. variety.