Following up on L'Anonyme (2011) and Rose Rebelle (2011), new independent label A Lab on Fire launched a new scent last August 2011 called What We Do in Paris is Secret. It has just now in February 2012 become more widely available, reaching the United States. The composition with its teasing name plays upon the taste for the cryptic and mystery for which perfumery is sometimes all too well-known. It is signed by the much less cryptically known Dominique Ropion of IFF...
"A Lab on Fire is The Unlikely Company: an enigma wrapped in mystery. We are an ingenious niche limited-production fragrance house in a surprisingly compact waterfront studio-within-a-studio that looks across the East River to Manhattan. We emphasize the hands-on and artisanal aspects of creating original fragrances along with our priorities for their safety, stability, freshness and quality. Each fragrance, created by a famous nose, is batched at a state-of-the-art factory in New Jersey but packaged by Brooklyn neighborhood artists whose hand-labeling sometimes results in serendipitous touches that lend individual character to each bottle."
Fragrances notes are: Bergamot, honey, lychee / Turkish rose essence, tonka bean, vanilla, heliotrope / tolu, sandalwood, ambergris, musks.
Style is said to be "textured" and "warm".
A 15 ml bottle is available for 24€ at Colette in Paris and a 60 ml bottle for $110 at Luckyscent.