Jo Malone have a knack for producing incredibly, clean, crisp and refreshing images of perfumes. Just look at their new visual for White Jasmine and Mint (see review) with jasminum polyanthum making scrolls and mint leaves that seem ready to brush past your nostrils. I think that images like that are not only zesty, but inspirational. They make you perk up. They make you imagine Edenic simplicity. The next best thing is to look at botanical images.