Maison Martin Margiela will launch their third perfume to date after Untitled and Untitled L'Eau called Replica.
The fragrance inaugurates a new concept for the perfume house described in the following terms "Reproduction of familiar scents and moments of varying locations and periods". In typical minimalist fashion the flacon offers a clinical, bare and spare approach to the scent it contains...
Everything seems to be laid bare and open creating the momentary illusion that the perfume is absolutely transparent and objective in its aim.
The label reads:
Provenance and Period:
Crisp Petal Freshness
It's a way of capturing l'air du temps: by indicating the period of inspiration, one sees the time gap existing between the time of creation and the time of the launch.
Like for painters, the locale becomes emphasized. Perfumery is not that abstract after all. it lives, gets nurtured and is influenced by a specific locale.
Notes include: freesia, Grasse rose petals, sambac jasmine
According to Elle Belgique, Replica will launch from June 2012 at the Maison Martin Margiela boutique in Brussels.