Avon have struck a partnership with BBC Worldwide Consumer Products to create two perfumes inspired by the popular British TV dancing show Strictly Come Dancing. The launch will take place on a global scale just before Christmas.
"Jackie Ferguson, Senior International Licensing Manager at BBC Worldwide Consumer Products says: “We are thrilled that this partnership is going ahead - from the outset we believed that our audience and the Avon consumer have much in common. This alliance also allows BBC Worldwide to offer consumers, from many different countries, the opportunity to enjoy Strictly Come Dancing and Dancing with the Stars products which really capture the spirit of the Show and the dance floor."...
Latin Sensation eau de toilette is a spicy perfume with sandalwood and cardamom while Ballroom Beautiful is a more romantic fruity-floral.
"Jason King, Avon’s European Fragrance & Colour Cosmetics Director says: “Strictly Come Dancing is a fantastic show with millions of loyal viewers; we developed the fragrances as a treat for all those fans. The scents evoke the thrill of being swept away on the dance floor, whilst the precious bottles were inspired by the iconic glitter ball and dazzling jewels that are synonymous with the show”.
Besides the 50 ml edt, ancillaries are a fragrance mist and a purse spray.
Via press release