The carefully cultivated gender-neutral image of Costume National is being slanted with the release of a new perfume meant to reveal the feminine side of the brand, So Nude. The color of the flacon suggests skin and not just that tint called "nude". The advert shot by Henrik Purienne featuring model Alyona Subbotina leaves no doubt as to what the creamy peach color reference is: the skin of a woman who like a modern Venus is seen emerging from the dunes of Pismo beach in California...
The beige-pink shade is also of course a reference to the palette of neutrals that artistic director Ennio Capasa favors.
“The idea was to convey the most sensual and feminine side of Costume National. I have always relied heavily on white, black and nude [in my work] and I had the desire to express this important part of my color scheme.…It had to be coherent with what I had done before.”
The eau de parfum opens on top notes of spicy notes of cardamom, cumin and neroli leading to a floral heart of Ylang-Ylang, Damascus Rose and tuberose before fading into a drydown of Virginia cedar wood and heart of Indonesian Patchouli.
Raw materials were sourced in Grasse as the quality of the fragrance rests on an extraction process which allows for the isolation of the hearts of ingredients.
Capasa sees the identity of the So Nude woman as one who is "...a sensual woman who is independent at the same time, with a strong aesthetic sense,”
So Nude by Costume National calls to mind the semiotics at play with Burberry Body.
Via WWD ; Costume National