Jo Loves will launch a new, vetiver perfume from October 1st, 2012 called Pink Vetiver, not because it is a girly vetiver but in reference to the scent of crushed pink peppercorns adding its twist to a "classic vetiver": read either Guerlain, Carven or Givenchy.
“I've had a huge love of Vetiver for as long as I can remember. To me, it's the smell of my Father and his crisp white shirts, it’s the spice markets in Grasse, it reminds me of a great friend in New York; stylish and chic, and it’s a hotel tucked away in Florence where the scent lingers gently in the night air. Like a piece of music, a poem or a great work of art, I've always regarded Vetiver as a fragrance that confidently stands alone, until now…”
The scent of vetiver is one of the most naturally seductive ones to be found as is, we agree. It is also very much unisex despite its history as a masculine note. Vétiver de Guerlain was just good enough for women to wear, and they did.
"With a desire to create a new identity and increase the intensity and depth of Vetiver, Jo throws in Pink Crushed Peppercorns instantly injecting a shot of colour, vibrancy and a fresh cologne-like spice note; sweet, sharp and contemporary. Laced with a blend of warm, earthy notes, Pink Vetiver is instantly addictive and utterly intoxicating."
The Eau de Parfum opens on top notes of pink crushed peppercorns, juniper berries and cardamom. The heart features notes of cumin, nutmeg, ginger and angelica. The base has notes of vetiver and amber.
Via press release