Jimmy Choo will launch their second full-fledged fragrance creation from mid-January 2013 called Flash following up on Jimmy Choo. Co-artistic directors Sandra Choi and Simon Holloway said that,
"Flash embodies this pleasant rush of adrenaline and this feeling of empowerment that every woman experiences when she wears a pair of sexy shoes. Its character, which is both intoxicating and bold reflects this idea to perfection."...
Russian supermodel Natasha Poly was chosen to be the face of the perfume in the ad campaign shot by Steven Meisel.
The image shows a glamorous woman in the style of 1930s Hollywood vamps lying on the ground under neon signs meant to signal the excitement of urban life. According to Holloway, Poly is the perfect incarnation of the ideal of the Jimmy Choo woman who is: "sublime, self-confident and international".
The composition is described as a carnal floral one. Notes include pink peppercorn, strawberry, jasmine, lily and white woods.
Interparfums currently holds the license to Jimmy Choo perfumes.