The fashion house of Carven, which has welcomed new artistic director Guillaume Henry in 2009 will launch a new feminine fragrance from February 2013 called Carven Le Parfum. The perfume brand will be back this year also with two reconceptualized flacons for the legendary Ma Griffe (1946) and Le Vétiver (1957)...
French magazine Gala, out tomorrow, announced the news describing the new composition as a pretty and sensual floral bouquet, both elegant and modern, yet also "cheeky" and "impertinent".
In keeping with the spirit of Madame Carven, the founder of the house whose favorite color was green, the new perfume is housed in a Celadon-green bottle.
The new jus will also be rekindling the heritage of the house which was to carve for itself a niche within the feminine youth culture of the mid-20th century.
Official launch date in France is February 28th, 2013.
A new website is under construction for the perfume house of Carven which will be located in the future at carven-parfums.com
Price: 85€ for 100 ml.