Chanel will launch a new perfume called 1932 from February 1, 2013 in France in their boutique collection created in 2006 entitled Les Exclusifs. The name of the fragrance refers to the year in which Coco Chanel created her first collection of fine jewelry in the midst of the Depression era, "Bijoux de diamants"...
The collection was created with diamonds handed over by customers. It was showcased in an exhibition meant to raise money for charity.
The original invitation bears the mentions of the "Société de la Charité Maternelle de Paris" and "L'Assistance Privée à la Classe Moyenne".
Bijoux de Diamants took inspiration from a celestial thematic dear to the heart of Chanel who as an orphan child was raised in the Cistercian abbey of Aubazine. A passage way she would tread daily there featured comets, stars and templar symbols.
A picture released by Chanel archives shows the mix of religious and cosmic references particularly well revealing a Christian cross surmounted by a star and head jewelry looking like the perfect meeting of the shape of a Christic crown of thorns and a starry constellation.
In 2012, Chanel issued the high jewelry collection entitled the 1932 Collection featuring 80 pieces reprising this galactic inspiration to fête the 80th anniversary of the diamonds exhibition.
The Eau de Toilette follows this year; inspired by this homage to a forgotten chapter of the Chanel legacy it is described as a delicate powdery floral.
1932 centers on the ingredient jasmine, for which the house of Chanel is reputed to hold particularly exclusive harvesting rights in Grasse. The floral accord is said to have been worked upon, petal after petal, chiseled thanks to that other luxurious floral, iris. Vetiver and musks anchor the perfume.
Price: 130€ for 75 ml.