Jo Malone are doing two logical things with their new collection of perfumes entitled Sugar & Spice to launch this coming spring of 2013: they are creating a follow-up library of scents to their tea-inspired perfumes launched in 2011, and they are offering evanescent forms of desserts in a hyper calories-conscious world inviting you to tap guilt-free into delightful Brit tea-time culture...
Lest we might sound too idealistic, they are also, in fact, doing a third very logical thing, which is to base sound business on gourmand fragrances as they can positively count on their Super-popularity.
The advert for the collection is quirky, recalling something of the Mad-Hatter -- is that suprising? Answer: no. Alice in Wonderland was already a theme at Jo Malone with their Wild Bluebell (2011).
Sugar and Spice comprises 5 perfumes composed by nose Christine Nagel.
"A collection of fragrances created for moments of delicious pleasure. Inspired by delectable ingredients. Decadently tempting. Impossible to choose. Delicious to wear. Succumb to divine indulgence."
The mouth-watering tang of lemon tart. Sparkling with citrus fruits and verbena, contrasted with swirls of meringue and lemon thyme. Refreshing.
Redcurrant & Cream
A summer pudding. Sharp-scarlet juices of redcurrants,
lush strawberries and raspberries, rippling through creamy musk. Vivacious and enticing.
Elderflower & Gooseberry
A voluptuous gooseberry fool. Crushed, summer-green gooseberries, juicy with lychee, enfolded into the soft delicacy of elderflower. Tender and feminine.
Just-baked biscuit. Spiced with ginger, nutmeg and cinnamon, melting into caramel. Butter-crumbly with
roasted hazelnuts. Warmed by tonka bean and vanilla. Irresistible.
Bitter Orange & Chocolate
The bite of bitter orange, layered with dark chocolate. Orange peel counterpoised with warm, powdery cocoa, milky coconut and coumarin. Sumptuous and addictive.
The three last ones sound particularly good based on just their descriptions.
The quintet will launch in March 2013. It is a limited-edition. As Jo Malone just added Earl Grey & Cucumber to their permanent collection this month due to its popularity, you can count on the same effect if any of these new compositions come to stand out in the future.
Each Cologne 30ml RRP £38 / €46
Via press release