Oscar de la Renta Turns to Bridal Lore & Business with Something Blue (2013) {New Perfume}


Oscar de la Renta say they hope to create some competition for Eternity by Calvin Klein with their newest fragrance to launch, Something Blue. Other people will say that it looks also like a perfume Vera Wang might have dreamt up...

Inspired by the ages old saying "Something old, something new, something borrowed, something blue, and a sixpence in her shoe" which guides the sartorial choices of a bride to be on the most important day of her life, the designer wanted to offer a white floral bouquet centering on Stephanotis (a flower smelling like jasmine, only simpler).

His idea of blue was found in the baby blue shade of the Larimar stone, which is native to the Dominican Republic. 

Oscar de la Renta even hoped to use the semi-precious stone for real to create the cap of the fragrance bottle, but it turned out to be an exhorbitantly expensive idea so they replicated it with plastic. 

The composition of the scent is signed by perfumer Frank Völkl of Firmenich and fragrance developer Ann Gottlieb. The eau de parfum includes notes of linden blossom, mandarin, and stephanotis also known as "bridal veil" or "Madagascar jasmine". 

Alexander Bolden, the CEO of Oscar de la Renta said that they hoped Something Blue had it in it to be more than a bridal perfume and be versatile enough to be considered a lifestyle fragrance. He added,

“What we want to do with our fragrance business — the way we want to stand out — is to tie back to our fashion,” he said. “Bridal is such an important business for us; this is a natural.”


Designer de la Renta did a series of blue wedding gowns for his 2012-2013 bridal collection, going back to a 19th century tradition. 

Prices: $85 for a 1.7-oz. eau de parfum, $115 for the 3.4-oz. size and $65 for a candle. Available at Saks Fifth Avenue from January 17, 2013.

Via WWD 


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