Ex-tennis champion Björn Borg has launched a new men's fragrance called Björn Borg Heritage. This venture is conducted under the compagny managing his fashion label, Worldwide Brand Management AB, rather than being a high-profile celebrity fragrance launch. It is not the first time the Björn Borg name appears on a bottle of perfume as one was launched as early as 1987 followed by successive endeavors...
The fashion brand is currently best-known for its lines of fun and pop-color underwear which inspired a line of perfumes in the past, which is now discontinued.
"THE BJÖRN BORG HERRITAGE FRAGRANCE GIVES A SPORTY FRESH FIRST IMPRESSION OF BERGAMOT, GREEN APPLE AND BAMBOO, CROWNED BY TOUCH OF HOT SPICE AND FINISHED OFF BY AN IRRESISTIBLY MANLY FINALE OF CEDAR, AMBER AND MUSK ."
The flacon sports the tennisman's famous headband around its cap for an iconic touch. The jus sounds unfussy.
A 50 ml eau de toilette is priced at 45€.