Moschino known for their playful, whimsical vibe are launching a new fragrance in their Chic and Cheap series with Chic Petals. The original Cheap & Chic appeared in 1995. The perfume bottle in the image of Olive Oyl of Popeye is cartoonish and hip at the same time calling the names of design lovers, the ones who prefer to boil their water in Alessi, Bodum or Vessel Ideation kettles...
The jus by perfumer Guillaume Flavigny of Givaudan is meant to be adopted by women of all ages rather than just be targeting barely weaned pop culture addicts. The composition is however described as being generally unpretentious in its stylings.
The eau de toilette opens on pomegranate, wild strawberry and ginger; the heart features gardenia, water lily and red orchid; the dry down has Hinoki wood, musk and Italian iris absolute.
Prices and sizes: "30-ml. (37 euros, or about $48 at current exchange), 50-ml. (54 euros, or $70) and 100-ml. (75.50 euros, or $98) versions, with prices to match previous Olive launches. A 200-ml. shower gel will sell for 28 euros ($36), and a 200-ml. body lotion will retail for 32 euros ($41)."
Launch dates: June 2013 in Italy; September, rest of Europe; Asia: mid-2014.
Ad campaign is currently in the works with this being said about it: "the story of a very young couple in a gorgeous, natural setting, a park with lots of flowers,”